Cisco’s collaboration with the Ellen MacArthur Foundation has triggered them to investigate how the circular economy can work as an innovation focus across the business and to encourage all their designers to think differently.
Pioneering work carried out by the Ellen MacArthur Foundation presents an opportunity to fundamentally rethink how we run our business and challenge all aspects of traditional operating models, from how we use natural resources to the way we design and manufacture products, through to how we educate and train the next generation.
- Chris Dedicoat, President, EMEA
Working closely with the Ellen MacArthur Foundation has greatly catalysed our thinking around the valorisation of end-of-life Cisco products. Overall, the collaboration has been thrilling, fast paced, creative and extremely worthwhile.
- Neil Harris, Head of Sustainable Business, EMEA
Cisco is proud to support the Ellen MacArthur Foundation, a charity that works within business and education to inspire a generation to re-think, re-design and build a positive future.
The Foundation works to provide a coherent framework for transition to a restorative economy. It shares widespread concern that the end of the era of cheap fossil fuels and key materials & resources, coupled with rising population, demonstrates the need for rethinking our model of production and consumption.
The Foundation’s core focus is in equipping young people aged 11-19 years and within Higher Education institutions with the necessary skills and perspective to realise the opportunities of re-thinking their future. The Foundation’s educational work takes place both within formal curriculum development and new media.
The Foundation was launched in 2010 with the support of a number of leading businesses including BT, Cisco, B&Q, Renault and National Grid.
Cisco are committed in supporting the transition to a circular economy, helping showcase examples of innovation in this area, as well as developing and extending the skills of employees through a volunteering & engagement programme.
Cisco have played a key role in the establishment of the Foundation – from their support in the ReDesign workshops and internships to their commitment to developing a new design philosophy around the circular economy model. Bringing real world relevance to our core education work is a crucial part of the Foundation’s work.
The video above shows one of the projects that Cisco have supported in partnership with the Foundation. Project ReDesign is a series of workshops and internships run across the UK looking at the opportunities of systems level re-designing around the circular economy framework for 17-18 year olds. The programme was actively supported by volunteers in the form of ‘Experts from Industry’ – providing real-world, sector specific skills to the challenge.
The first macroeconomic report series into the size of the prize for business in the transition to a circular economy