Elen Macarthur Foundation

 

Collaborative use of heavy machinery

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FLOOW2 is a recently-launched collaborative consumption website in the style of Zilok or Ecomodo , but with a difference. FLOOW2 specialises in the short-term leasing of heavy machinery used in construction, mining, agriculture and forestry.

Little use is made by companies of equipment of fellow companies. Via FLOOW2, companies can rent equipment; from excavators to cranes, threshers to tractors, easily from others and lower their costs. They can also rent out their own equipment and generate a higher return on their investment. Renting can be done with or without crew.

I noticed that the client was continually buying new equipment while all the time the same thing was sitting idle a few miles away. Raw materials were being wasted but, in particular, company funds. It came to me that supply and demand could be brought together in a simple and accessible way by using an internet platform.” Others in this field of work confirm that equipment is available in abundance: sometimes at the wrong moment, often in the wrong place. The result is that twice the amount of equipment actually needed to do the work exists worldwide.

FLOOW2 Founder Will Robben

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