Elen Macarthur Foundation

 

Ken Webster's TEDx Talk

Ken Webster, Head of Innovation at The Ellen MacArthur Foundation introduces the concept of a circular economy. The end of the era of cheap fossil fuels and key materials, coupled with rising population and anxieties around water resources, food production and harmful wastes, demonstrates the need for rethinking our model of production and consumption, not merely patching it up. Let’s re-think, re-design and build a positive future.

About TEDx: In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations).

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SENSE & SUSTAINABILITY

The core text. Describing the basic shift from sustainability as 'doing less harm', and focussing on 'me and consumerism' to one of 'doing good' and 'systems and citizenship'.

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