A Force 10 gale in sustainable business
- by Editorial Team
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- 14 Jul 2011
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“What sets {Ellen MacArthur} apart from mainstream sustainability professionals is that she is not shy about speaking her mind and does not feel bound by normal business conventions”, writes Jo Confino in the Guardian Sustainable Business.
{Her Foundation} "is taking a twin-track approach, energising young people through inspiring education to rethink and redesign the future, and encouraging business to move away from its traditional wasteful approach of built-in obselesence and towards the concept of a “circular economy”.
