Humanity is experiencing an evolution in consciousness. We are starting to think differently about what it means to “own” something.
The report Towards the Circular Economy, released by the Ellen MacArthur Foundation earlier this year, references a number of enabling conditions that suggest that circular business design is now poised to move from the sidelines and into the mainstream.
One of those conditions is the growing popularity of access over ownership, and a recent article from Fast Company explores this trend in more depth:
As leaders and entrepreneurs, we can intentionally use this knowledge to our advantage. We just have to think about the “stuff” we sell in a slightly new way.
Read the full article here
Click here to read an article from Foundation how collaborative consumption could work within a circular economy.
The first macroeconomic report series into the size of the prize for business in the transition to a circular economy
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