Business case study: Desso
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- 14 Sep 2010
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Stef Kranendijk, CEO of Desso, has decided his company would have fully closed the loop by 2020. A convincing advocate of the Cradle to Cradle philosophy, he regularly addresses business leaders and government representatives to promote a model that, he says, “is good for people and the planet, but as experience has proven already, is also very good for business”.
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