Green Products Innovation Institute opened in California
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- 31 Aug 2010
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“Rather than focusing on how industry can become “less bad,” the GPII is set up to be a resource for those who aspire to do “more good”. We promote an innovation-oriented model for eliminating toxic chemicals and other negative environmental impacts. The GPII prescribes a set of design principles, based on the laws of nature, to help businesses create products that are safe for people and the environment. This rethinking of how we design, manufacture, use and reuse materials will spur a new era of innovation, simultaneously driving economic, ecological and social prosperity."
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