PPR goes C2C
- by Editorial Team
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- 24 Mar 2011
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PPR Group (Puma, Gucci, Yves St Laurent – among other prestigious brands) announced new plans and a partnership with Cradle to Cradle stakeholders on Monday in Paris.
“PPR HOME launches the Creative Sustainability Lab to help lead the industry and foster creativity, innovation and sustainability. Its inaugural partnership with Cradle-to-Cradle® will drive PPR HOME to challenge traditional approaches and proactively re-think and re-consider product and business development.”
Former Puma CEO Jochen Zeitz has been given the strategic leadership of the initiative.
Read the official release HERE
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