Elen Macarthur Foundation

 

Project MainStream

New_factbox_fadb9a1aff53de5714b25fb80f960fa520c7f6a0.png

Following the release of Towards the Circular Economy vol.3, the Ellen MacArthur Foundation announces Project Mainstream, a collaborative project which could help businesses to shift towards a circular economy and as a result save US$ 500 million in materials and prevent 100 million tonnes of waste globally.




“The circular economy is an opportunity industry can’t afford to miss,” said Sir Ian Cheshire, Group Chief Executive of Kingfisher. “It can drive our next generation of innovation and business growth, cushion our business from price volatility, provide us with competitive advantage, and help us build better relationships with customers and suppliers.”

With commodity prices almost tripling in the last 10 years, businesses and governments are now recognising this as an opportunity to manage input cost volatility, as this approach decouples economic growth from finite supplies of primary resources. Manufacturing industries, in particular, could see their costs reduce significantly by adopting a circular business model. For example, material costs of smartphones could be reduced by more than 60% by entirely rethinking the way they are made and disposed. The report also shows the benefits of innovative business models such as Airbnb and Zip Car, and suggests improvements for profitability throughout the supply chain.

The World Economic Forum is working in partnership with the Ellen MacArthur Foundation and with the support of McKinsey & Co. on Project MainStream, which aims to work with companies to tackle ways to enable the circular economy through materials management, information technologies and business model innovation. There are already many industry leaders that have committed to be part of this effort, including Philips, Kingfisher, Veolia, DSM and Indorama.

“Building on growing momentum around the circular economy, Project Mainstream will leverage the convening power of the World Economic Forum and bring together a group of business leaders capable of triggering widespread innovation and employment. It is about going beyond concept stage, it’s about turning proven potential into an economic reality,” said Ellen MacArthur, Founder of the Ellen MacArthur Foundation.

Watch the Press Conference



Watch Ellen on the BBC

Ellen MacArthur was interviewed for the BBC 5 o’clock news and BBC World during Davos, you can watch them both here.

Download as PDF

News

Handling Collection - apply now
11th April 2014 – A limited edition of hampers with hands-on teaching resources designed to help you guid...
Re-thinking Progress: event summary
4th April 2014 – Find out more about our first open-house education event held at the re:centre, Univers...
Wild Card winner brings Latin America...
24th March 2014 – In January this year, the SMF Wild Card Competition was launched to find one exceptiona...
Disruptive Innovation Festival 2014
10th March 2014 – 1. Register for updates on the Disruptive Innovation Festival 2. Take part in our Hash...

The Economics

The first macroeconomic report series into the size of the prize for business in the transition to a circular economy

Book

Sign up for updates

Register to receive a monthly update from the Foundation, with latest news, editorial comment and event opportunities

Resource downloads

Film clips, publications, colour graphics, presentations…raw material for a range of educational activities.

Resources

Global Partners of the Ellen MacArthur Foundation


Circular Economy 100 Members