"Sustainability (…) has drained the sexiness from design."
- by Editorial Team
- |
- 7 Feb 2011
- |
- Tweet
“Sustainability – all matronly browns and little green arrows – has drained the sexiness from design. If designers want to do some genuine good, it’s time to re-engineer their thinking”, writes Justin McGuirk in The Guardian.
His interesting article tackles the tricky issue of systematic re-branding of an idea – sustainability – which struggles to break free from its “reductionist” roots, and as a result in most cases acts as s powerful deterrent.
“Whenever I think of sustainable design, I think of the opening sentence of Victor Papanek’s book Design for the Real World. It goes: “There are professions more harmful than industrial design, but only a few of them.” Papanek, a designer himself, went on to call designers “dangerous”, the producers of “garbage”. And that was in 1972."
Read the full article HERE
Download printable version