The Rise of Long Term Thinking
- by Editorial Team
- |
- 18 Feb 2011
- |
- Tweet
SD Scene published a very interesting piece by Jeremy Darroch, CEO of Sky, ahead of his BASE talk.
“If one good thing has come out of the recent financial crisis it’s this: business has realised it must abandon the short-term approach.
This is excellent news not just for business but for society as a whole. It will see the creation of more sustainable commercial value. And it demands that companies expand their definition of the bottom line to include not just financial metrics, but social and environmental impacts too. "
Read the complete article HERE
1 comments
Laurence Roberts wrote on February 19 2011:
I totally agree that long term thinking should by the main byword of business , i am however terrified that Sky is being quoted as the exponents of this . Its like discovering that AI has been invented by the Skynet corporation and btw would everyone please come for radio tag implantation ;) . On a serious note its survival , no one can really complain or winge about technology nor its innovation or benefit to mankind . However what everyone must safeguard against is its exploitation by those who believe from their own ideology that it is a commodity for those who can pay . I've said before and believe beyond all senses that I have with out the compliance of humanity as a whole , i doubt we shall see the next 100 years as a race. By our own innovations individuals must be proactive (As far as they can ) and take account for their lives and services they employ , and most importantly the consequences these have upon themselves and their environment. The future is not green it's Octarine :D
Leave your comment
Login to comment