Google


Mission

To embed circular economic principles into the fabric of Google’s infrastructure, operations, and culture

Global business has a key role to play in moving from a global economy based upon ‘take-make-dispose’ to one based on designing waste out of systems. At Google we believe in the democratising effect of putting knowledge in the hands of everyone, so we're organising the world's information and making it universally accessible. We are committed to doing that in a way that has a positive impact on the planet. Our partnership with the Ellen MacArthur Foundation will allow Google to build on existing practices to embed circular economic principles into the fabric of Google’s infrastructure, operations, and culture.


Focus Areas

  • Advancing the digital enablement of the circular economy
  • Developing a circular economy vision for Google's built environment
  • Building on existing practices to apply circular principles to data-centres
  • Engaging the Google design community around the opportunity presented by circular design principles


Case studies and Papers

Read more about Google's work on the circular economy:

  • The promise of glass in concrete
  • The circular economy at work in Google data centers
  • Cities in a Circular Economy: The Role of Digital Technology - click below to download
  • The Role of Safe Chemistry and Healthy Materials in Unlocking the Circular Economy - click below to download
  • Circular Consumer Electronics: An initial exploration - built on insights from over 40 interviews with leading companies and researchers, the paper is based on research supported by Google and undertaken by the Ellen MacArthur Foundation. 

Cities in the Circular Economy: The Role of Digital Technology

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The Role of Safe Chemistry and Healthy Materials in Unlocking the Circular Economy

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