In 2012, the REEP process was born, composed of two elements. The first is an ablation resistant, erasable paper that “just seems like a nice quality paper compatible with existing laser printers and copiers”. The second component, a device resembling an office multi-function printer, contains a laser that can erase the page, removing the toner from this re-engineered paper. This also saves the contents of the page, including any of the user’s annotations, and presents the page ready to be used again. Now, rather than buying reams of office paper and paying for storage, distribution, scanning, collecting, and shredding, customers now buy the REEP service that provides cost savings without any upfront investments.