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The challenge: In Brazil, about 200,000 tons of solid waste is collected each day and only an estimated 3% is recycled.
The solution: Rede Asta invests in partnership-building with corporates as well as encouraging entrepreneurship by training groups of female artisans to recover various discarded materials and transform them into valuable corporate gift collections.
What makes it circular: Discarded materials are collected and reused, keeping valuable resources in the economy while at the same time generating social and economic inclusion for women.
The benefits: value is captured, companies' liability is reduced - both contributing to an equitable supply chain in terms of revenue distribution. Working with Rede Asta increases artisans’ revenues on average by 25%.
Gold in the garbage
Rede Asta addresses two important national issues. Firstly, the enormous amount of material value lost in landfills. Every day in Brazil, about 200,000 tons of solid waste is collected and only an estimated 3% of this is recycled. This corresponds to an annual loss of about BRL 120 billion (GBP 25 billion) in potential material value. Furthermore, national waste regulations mean that numerous material categories are not allowed to be discarded into landfills, creating a bottleneck for many companies.
Second is the issue of gender exclusion in the workplace, something that's still very prevalent in Brazil. This means that it is harder for women to enter the job market, and when they do, their wages are much lower than men. However, according to World Bank figures women are responsible for 75% of consumer good purchases, and spend 90% of their income on family.
Consequently, Rede Asta is confident that women can be powerful drivers of inclusive economic growth, and has decided to invest in female entrepreneurship by training groups of female artisans to recover various discarded materials and transform them into valuable corporate gift collections - a market identified as worth BRL 5.8 billion (GBP 1.45 billion).
Three prongs to the business model
Rede Asta’s business model operates at three levels - partnership building, connecting and skill sharing.
Rede Asta establishes partnerships with hundreds of companies throughout Brazil to collect their waste materials or unused equipment. The company then offers them bespoke designs using these discarded materials to suit specific marketing purposes, such as the promotion of a current internal initiative. This scalable approach is made possible through a nationwide network of artisans, with Rede Asta acting a matchmaker to facilitate new sales opportunities.
By developing an online platform, Rede Asta aims to provide low-income community workers the tools to become more successful entrepreneurs. As well as providing affordable learning opportunities in business management and waste recovery, the platform also allows artisans to connect to their peers, divide costs, improve visibility and scale production, thus greatly improving income and the amount of materials recovered from waste streams.
Finally, Rede Asta creates impact through a collaborative working space, owned by the community workers. The space has a research lab to explore new upcycling practices, runs hands-on waste recovery workshops and provides access to tools such as sewing equipment.
- Founded in Rio de Janeiro in 2005
- Rede Asta is a network of more than 80 co-operative women's groups across 10 Brazilian states
- 8 full-time employees
- 2019 revenue: BRL 2.1 million (GBP 300k)
- B-Corp certified