Apple designs everything from its largest displays to its smallest cables to use fewer materials and to be durable and long-lasting. It provides new features without the need to purchase a new device by making it easy to update apps, software, and entire operating systems.
Every Apple Retail Store accepts Apple products for free, responsible recycling. Apple Renew also allows customers in several countries to bring in older devices in exchange for credit toward a new model. The company operates or participates in recycling programs in 99 percent of the countries where it sells its products, including free shipping on recycling, returns, collection events, and ongoing take-back programs with governments and universities. Apple’s efforts have diverted more than 597 million pounds of equipment from landfills since 1994.
Apple works with e-waste experts to better understand the impact of these programs by looking at how much aluminium, steel and other materials have been collected and recovered for reuse. And the company continues to invest in new ways to better reuse materials and recover other rare elements, including its recent launch of Liam, a line of robots that can disassemble an iPhone every 11 seconds and sort its components so they can be recycled, reducing the need to mine those resources from the earth.
Apple is constantly exploring greener materials and innovating ways to use less. It works to identify new recycling technologies and to recover Apple products efficiently at end of life.