The Bridgestone Corporation provides solutions that combine new tyre and retread*1 services, as well as IT tools to its fleet customers. The knowledge gained through their initial undertaking with the CE100 programme will be utilised to integrate the concept of a circular economy into the Corporation’s broader business model. This will enable them to provide new value to customers and society across all stages of the tyre lifecycle, including recycling, smarter use of materials, energy, and information.
*1. Retreaded tyres are made by bonding freshly vulcanised, new treads to the tyre casings so that the casings can be reused. Retreads have the following environmental benefits when compared to new tyres:
- Reduced natural resource usage due to a lower requirement of natural rubber and other raw materials
- Lower CO2 emissions that result from manufacturing new tyres
- Reduced tyre waste due to the extended lifespan of tyre casings
“The Bridgestone Corporation has focused on the 'environment' as one of the priority areas of its global CSR commitment ’Our Way to Serve’, and has set a long-term environmental vision for the year 2050 and beyond, for realising an environmentally sustainable society. The realisation of a circular economy will be an important part of achieving this vision,” said Christine Karbowiak, Chief Administrative Officer, Bridgestone Americas, Vice President and Senior Officer, Bridgestone Corporation, and Chairperson of the Global CSR Enhancement Committee.