Bundles connects the appliances to the internet to gather data on the actual use of the appliance and then translates this information into messages for its user, technicians or suppliers.
The appliances are financed through crowdfunding, meaning that the crowd invests in sustainable appliances that are operated in a sustainable way.
Bundles is planning to expand its services to other appliance categories and other countries.
The Bundles model is financing the appliances for the same period as their technical lifetime. The monthly leasing costs therefore become comparable with purchasing an appliance.
The company encourages appliance manufacturers to design their products in a way that returned appliances hold more value and thus their residual value is increased, further lowering the financing costs.
Bundles prompts consumers to use detergents and energy that are designed to support the circular economy, and monitors the appliances to prevent them from failing and delivers pro- active maintenance.
Consumers are also able to share appliances through the Bundles model.
The team at Bundles believes that impact on the circular economy comes from established organisations, and there is a need for these organisations to shift their business model. Bundles cooperates with large firms like Miele and P&G to help them create evidence that ecological business is economical business.
Scale is everything, because if 1000 people adopt the service others will too. Bundles aims to make use of other companies its client base to market the services. For example, Bundles offers laundry services to solar panel leasing customers from Sungevity.
Impacting the behaviour of consumers during the use of the appliance has the biggest impact on the use of the scarce resource and as a consequence is the core competence of Bundles.