Circularity Capital uses the circular economy as a framework to identify and assist selected European SMEs to capture the value creation opportunities from their continued adoption of circular economic practices. Circularity Capital seeks out businesses that can out-perform the market and their linear competitors by applying the circular economy framework. As a partner the firm brings a unique skill-set and network to support the growth and market development of its businesses.
Circularity Capital is actively engaged in the European circular economy ecosystem in order to seek out and support growing SMEs to accelerate the adoption of the circular economy. Furthermore it is driving the awareness of the circular economy amongst the finance community in Europe and in North America through its engagement with investors and via relevant industry forums.
Circularity Capital’s mission is to deliver value for investors by supporting SME growth and innovation in the circular economy. In doing so it seeks to use the fund's performance as a benchmark for value creation within a circular economy. The firm hopes that this will deliver a catalytic effect of driving investment into the circular economy from the mainstream financial community.