ENSO’s world leading polymer scientists and tyre industry experts are re-imagining how to make, use and re-use tyres, based on a circular approach and a cradle-to-cradle manufacturing process. The result is a novel and sustainable compound for high-performance tyres that are designed from the outset to be harmlessly reused and recycled at the end of their life.
ENSO’s ‘Tyres for Life’ will be marketed as a service, not a consumable product, to create an innovative ecosystem that ensures cleaner, safer, and more energy efficient driving for all.
With over 2 billion tyres discarded every year, society faces an escalating environmental challenge – how do we safely resolve the waste problem stemming from our increasingly mobile lifestyle?
Tyres made in the traditional way, contain harmful chemicals that are known to cause ill health. Toxic tyre dust particles are inhaled by our families and accumulate on the sides of roads, leeching into our waterways and soil. Currently, there are no safe methods to recycle tyres without releasing harmful toxins into the environment, and existing processes to reuse tyres are limited.
ENSO seeks to resolve this challenge.
Our solution is a tyre free from harmful substances and a design that emphasises safety and durability. With a team of scientists who have developed advanced and clean materials, and recycling experts focused on creating an ecosystem that promotes their reuse, ENSO will deliver the world’s first circular tyre.
Growing demand for electric vehicles combined with increased environmental awareness, tighter government regulations and the tyre industry’s innovation inertia have provided perfect circumstances for ENSO to disrupt the market.
Circularity is embedded in ENSO. It is found in its product, business model; even its name means ‘circle’ in Japanese. ENSO fully embraces the circular economy by building an innovative ecosystem that offers sustainable mobility to the masses via tyres with:
* Improved Range: Designed specifically for electric vehicles, ENSO tyres will have lower rolling resistance and weight, enabling vehicles to travel further on the same charge.
* Higher Durability: Better design and higher quality materials reduce shredding, allowing customers to drive further before the need to replace them.
* Environmental Focus: ENSO tyres are designed to reduce both the volume and toxicity of tyre dust generated.
* Circular at Heart: ENSO’s ‘Tyres for Life’ circular ecosystem ensures cleaner, safer and easier mobility.