Evrnu technology breaks down post-consumer textile waste to the molecular level and then transforms it into high-quality cellulosic fibre for the creation of textiles. This fibre is valuable to manufacturers in the apparel, home goods, and industrial industries – a global USD 4 trillion market. The demand for fibre is increasing from trends such as fast fashion, which are significantly taxing natural resources, creating a gap that Evrnu can fill.
The Evrnu technology connects the textile waste stream to the textile supply chain. Cotton textile waste is broken down, dissolved, and extruded as a new fibre. By going down to the molecular level, all of the large-scale damage that turns most cotton textiles into waste is eliminated. Worn and old cotton of any quality grade can be transformed into premium quality fibre, bringing it back to the 'start of life', multiplying cotton’s utility over the course of its lifecycle. The production process is self-contained and tightly controlled, enabling the recycling of chemicals and water in smaller circular processes. This does away with the massive open-circuit use of water and agrichemicals needed to grow virgin cotton, and also avoids using virgin trees as wood fibres do. Finally, waste cotton is diverted from landfills, where it is a potent source of greenhouse gases.
Evrnu is in advanced R&D and has not yet commercially launched. Once launched, Evrnu will grow its core operation by expanding capacity and waste logistics in partnership with existing suppliers. It will consider industrial ecology synergies, such as using different wastes as inputs. In the long term, the use of more difficult feedstock will be explored, for example, heavily blended fabrics and broader applications of the technology, such as injection moulding and 3D printing to replace plastics. Evrnu will also explore circular possibilities in the business model and lifecycle dimension, routing cellulose long-term uses or ecological fates after it has been exhausted by multiple regenerations. There is potential to 'lease the molecule' and incentivise its eventual return to Evrnu. At the core of this is the idea of not simply taking responsibility for the full lifecycle of the product, but motivating consumers and system as a whole to make a sustainable system.