Interacting with technology in this way stretches the life cycle of the products and empowers people by giving them access without having to pay full retail prices or commit to long-term financing. Grover believe their customers value access over ownership.
Grover promotes circular collaborative consumption, replacing a linear way to consume products which produce more waste (take-make-dispose). Grover’s model stretches the life-cycle of a product by reusing, repairing, and redistributing. The company is redefining the way consumers relate to products by promoting alternatives to buying and owning such as subscribing or renting, which maximises the usage and minimises waste. The product that you return today will be used by someone else tomorrow.
In addition to its direct-to-consumer model, Grover enables large retailers to adapt their business models to the circular economy. Existing integrations with some of Europe's largest consumer-electronics retailers, such as MediaMarkt, Conrad Electronic, and Euronics, gives them the ability to offer their customers a rental option, both on and offline, and facilitate the transition to sustainable consumption models.
Grover is hoping to connect and collaborate with circular organisations and initiatives to explore a deeper integration of circular thinking across all business activities. They want to work with other companies in the consumer electronics industry and across the supply chain to partner with and bring the model to a greater audience.