Interacting with technology in this way stretches the life cycle of the products and empowers people by giving access to many new experiences and products without having to pay full retail prices or commit to long-term financing. Grover believe their customers value access over ownership.
Grover promotes circular collaborative consumption, replacing a linear way to consume products which produce more waste (take-make-dispose). Grover’s model stretches the life-cycle of a product by reusing, repairing and redistributing. Grover is redefining the way consumers relate to products by promoting alternatives to buying and owning such as subscribing or renting, which maximises the usage and minimises waste. The product that you return today will be used by someone tomorrow.
In addition to its direct-to-consumer model, Grover also enables large retailers to adapt their business model to the circular economy. Existing integrations with some of Europe's largest consumer-electronics retailers, such as MediaMarkt, Conrad Electronic, and Euronics, gives them the ability to offer their customers a rental option, both online and offline, and facilitate the transition to sustainable consumption models through cooperation with Grover.
Grover is hoping to connect and collaborate with circular organisations and initiatives to explore a deeper integration of circular thinking across all business activities.
The company is looking to work with other companies in the consumer electronics industry and across the supply chain to partner with and bring the model to a greater audience.
Grover is also interested in recycling, upcycling and circularity in the technology sector, and would like to support and co-create projects which evolve in these fields.