As a committed operator, Orange must find new ways of creating value, in keeping with the expectations of this fast-moving world : for Orange, CSR thus acts as a “trailblazer”, to think up and experiment with new models, beyond business as usual. As for Orange’s open innovation endeavour, the idea is to open up the Group to new ways of behaving as a socially committed player. Its major focus is making the most of digital technology to accelerate progress for everyone.
Extending the life cycle of products and equipment, particularly through re-use, and optimising end-of-life processing is one of our priorities. Orange has set up a permanent mobile phone buyback scheme called Orange Reprise, which allows suitable handsets to be resold. Decommissioned or worthless phones are transferred to the green recycling system. Another example is the establishment of optimised waste processing facilities in Mali and Kenya.
Orange has launched detailed studies on the impacts of its products and services as related to Raw Materials and Biodiversity.
Orange is performing LCA analysis and has launched an eco-conception programme of its boxes.
The Group’s ambitions go beyond reducing direct and indirect environmental impacts to promoting the emergence of new circular economy models to increase reuse and efficient management of resources.
Circular economy models require the participation of all actors in the chain: customers, employees, suppliers, collection and refurbishing partners, processing providers and local authorities. Orange is committed to actively engaging all stakeholders in this process to contribute to the optimum operation of the recycling sector, from the collection of used equipment from customers to processing by accredited companies, while ensuring end-to-end traceability.
Orange’s ambition is to implement a range of products and services that respect the principles of the circular economy, both for its customers and for the technical equipment used internally such as DSLAM, routers or fibre optic equipment.
The dialogue set-up with suppliers aims to encourage them to limit the use of rare resources and substitute recycled resources for them.