The company rejects the asset-heavy business model of industry incumbents that profit from frequenting landfills and the take-make-waste culture. Instead, Rubicon built a cloud-based technology and big data platform that connects customers with a network of independent haulers to enable higher diversion rates, creative reuse of waste material, optimised truck routes and the collection, analysis, and ability to act upon detailed waste data. Rubicon provides waste and recycling solutions for more than 200,000 user service locations across the US and the world.
Rubicon’s asset-light, tech-based model aligns incentives with the customer and the environment - less waste to landfill, fewer pick-ups and more savings for the customer. This technology optimises truck routes, thereby reducing GHG emissions and reducing hauler operating costs, and collects data for detailed waste analyses, comprehensive reporting and baseline metrics to enable customers to see and improve upon their waste and recycling habits. Every solution Rubicon devises for its customers builds its bank of knowledge and network, growing a new market for used materials. For example, a major sports clothing customer had one million clothing hangers to dispose of but no solution. The Salvation Army is a U.S. nonprofit with clothing storefronts and its own fleet of donation trucks. Through Rubicon, the clothing company donated the hangers to The Salvation Army for a tax write-off. The Salvation Army provided transportation of the hangers - filling eight box trucks.
Rubicon is pioneering the industrial internet of things (IIoT) in the waste industry, incorporating analytics and machine applications to gather, analyse and share big data and enable circular decisions. The company has 50+ U.S. and global patents pending for its technology. Rubicon’s Trucost certified platform gathers data from its proprietary technology that registers the vibrations of a waste truck, container volume and weight when a pick-up is occurring. This calculates accurate landfill diversion rates and GHG emissions/savings from waste and recycling activities like never before. Confirmation of pick-ups and tonnage provides a new level of detail and accuracy in waste reporting. Routing and payment through to the deposit site is processed, further connecting the waste value chain. Intelligence from IIoT technology is delivering operational savings and new revenue sources for Rubicon’s network, causing businesses to shift perspectives on waste and encouraging circular economic thinking.