The company delivers a unique mobile app that automatically captures retail purchases; spurs increased engagement with each item; and streamlines repair, resale, donation, sharing, or recycling through leading third-party marketplaces and services. Stuffstr also tracks the post-sale activity of every item, and is creating the world’s first product lifecycle database. By making resale/recirculation a viable option to millions of consumers, Stuffstr (a) brings people far greater value from everything they buy, (b) provides retailers and manufacturers with unprecedented post-sale product lifecycle data, and (c) drives environmental sustainability by stoking the reuse of unused items.
Stuffstr will be publicly launching its app in Spring 2016, beginning in the U.S. and then gradually expanding to the EU.
Stuffstr is being designed from the ground up to serve as the enabling platform for the post-sale circular economy.
By capturing all key product information at the point of sale, engaging consumers to remain mindful of the ongoing value of each item, and making it possible for consumers to repair, resell, donate, or recycle their items at the click of a button, Stuffstr believes it can significantly expand the lifetime use of items, and help to ensure that every item is ultimately recirculated.
Stuffstr’s highly-leveraged business model of partnering with retailers has placed Stuffstr on track to have over one billion items digitally captured on its platform within three years. Moreover, the more items in the system, the greater the incentive for both retailers and consumers to participate. At such volume, Stuffstr believes it is possible to change the way people purchase and even think about the things they buy.