- For a monthly subscription fee, € 48, the customers will always have at their disposal 20 pieces of VIGGA clothes in their right size
- When the clothes are becoming too small, they will be replaced by a new package of clothes one size bigger
- After a strict quality inspection the returned clothes are washed at a professional laundry
- The clothes are subsequently delivered to another baby, and the circulation process is now in action The concept motivates the textile companies to produce in as high a quality as possible. The higher the quality, the more children can make use of the same piece of clothes and the better the profit become, and the textile waste is reduced by 70-85%.
VIGGA was born as a circular concept. The basic idea of the company is to create a whole new way of consuming, based upon sharing and circulating high quality products. Earlier this year VIGGA launched a new, sustainable and high quality designer kids wear brand, and a circular IT platform that can handle the circulation between the subscribers. At the moment VIGGA is working with Design School Kolding to create design solutions to extend the life of the clothes.
VIGGA has teamed up with a large Danish company that will recycle the clothes when they are too worn out to circulate again.
VIGGA solves a problem every parent faces - no matter where she or he lives: The child grows, the clothes do not. Price, convenience and healthy baby clothes are relevant selling points in every home all over the Western world. Vigga sees great opportunities for scaling such as:
- Adding more (baby) products in the circular subscription model, like more clothing options, strollers, small bikes, baby cribs etc
- Scaling internationally, either through a franchise model or in corporation with one or more big players in the foreign markets
- Adding a social aspect to the concept through creating a socioeconomic subsidiary that takes care of distribution, washing, caring and repairing using workforces that have a tough time on the traditional job market (elderly people, immigrants, disabled etc)
- Implement the service in other sectors, like the healthcare, car sharing or toy sector