WRAP is a not-for-profit organisation recognised internationally for its leading-edge research, skills, knowledge and ability to act as a catalyst for real change. WRAP’s key focus areas are sustainable products, waste as a resource, resource efficient built environment and food waste reduction.
WRAP works with a wide range of partners in the UK and increasingly around the world, from major businesses, trade bodies and local authorities, through to communities and individuals looking for practical advice on resource efficiency.
WRAP delivers change through voluntary agreements with industry, for example the Courtauld Commitment, Hospitality and Food Service Agreement and the Sustainable Clothing Action Plan.
WRAP is an enabler of action on the circular economy. Work includes supporting businesses to pilot more circular business models through our LIFE+ funded REBus project. These business models aim to realise the maximum value from productsby using them more intensively, extending their lifetimes or enabling them to be reused.
WRAP provides pilots with valuable advice alongside technical and commercial expertise to assess a number
of business model options, identifying a sound business case as well as a good environmental option.
WRAP’s vision is a world where resources are used sustainably.
WRAP believes that a circular economy is about valuing products differently and creating a more robust economy in the process. By assessing how one designs, makes, sells, reuses and recycles products it can be determined how to get the maximum value from them, both in use and at the end of their life.
WRAP is working at all points of the circular economy by making resource use more efficient, reducing the production of waste, maximising the recycling of waste and identifying profitable, resource efficient business models in our focus areas.
WRAP utilises the experience gained from business model pilots to demonstrate to other companies and organisations across Europe that more circular business models can be both financially attractive and resource efficient.