The Guidelines build on existing efforts to improve jeans production, including the open source guide created following C&A and Fashion For Good’s joint initiative to develop C2C Gold CertifiedTM jeans. They were developed with insights from more than 40 denim experts from academia, brands, retailers, manufacturers, collectors, sorters and NGOs. The first pairs of the redesigned jeans will be on sale later this year.
Participants who joined in 2019 are: Advance denim mill, Artistic Milliners, Arvind Limited, Ateliers and Repairs, BAM Bamboo Clothing, BESTSELLER (through the VERO MODA brand), Blue of a kind, Boyish Jeans, C&A, Cone Denim, DEMCO, Denim Expert, Denim Village, FAIRBLUE JEANS, Frank And Oak, Frontline, GAP, Guess, H&M Group (through the H&M and Weekday brands), Hirdaramani, HNST, House of Gold (through Blue Diamond: Xingtai H&J Textiles Co. Ltd), Kipas, Lee®, Mud Jeans, OUTERKNOWN, Outland Denim, Prosperity Textiles, Reformation, Saitex, Tommy Hilfiger. The Guidelines have also been endorsed by clothing collectors and recyclers Bank and Vogue, Circular Systems, EVRNU, HKRITA, I:CO, Infinited Fiber Company, Lenzing, Recover, re:newcell, Soorty, Texaid, Tyton Biosciences LLC, Wolkat, and Worn Again.