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Circulytics wins Reuters Responsible Business Award

October 13, 2020

Circulytics — the Foundation’s circular economy performance measurement tool — has won the Circular Innovation Award at the 2020 Responsible Business Awards, run by Reuters Events.

The news was announced at an online awards ceremony, held on the 8th and 9th October.

The Circular Innovation Award recognises organisations that have developed a circular initiative or project, enabled by technology, that helps businesses move from a linear to circular model.

Judges were extremely impressed with this project. Fantastic innovation, giving companies the hard data they need to adopt more circular business models by scoring their progress across a fleet of metrics. From systems and production processes to C-suite strategies, this is something that has been missing until now. Looking forward to its second version with a wider set of topics included. Bravo!

- Reuters Events

We are really pleased to win this award, it’s testament to the hard work the team has put in to develop Circulytics. We have had some great feedback from businesses that have used Circulytics — they recognise how important it is to measure their circular economy performance in order to move to a circular model. After all, we cannot achieve a circular economy until we can properly measure it.

- Jarkko Havas - Insight and Analysis Lead, Ellen MacArthur Foundation

Circulytics, which was launched in January this year, is the most comprehensive tool available for businesses seeking to measure their circular economy performance.

More than 600 businesses globally have signed up to complete a Circulytics assessment — which has helped them create new strategies for better growth by adopting or further embedding circular practices. One quarter of those businesses have an annual revenue of more than USD 1 billion.

Later this month, the Foundation will launch Circulytics 2.0 — an updated version of the tool. In collaboration with our network, we have been working hard to make Circulytics even more comprehensive and improve the user experience.

Please register to attend the launch webinar, with the Foundation’s CEO Andrew Morlet, at 3pm GMT on the 28th October.

Circulytics 2.0 also offers greater scope for industry benchmarking, enabling businesses to compare their performance to others in their sector, as well as new indicators for water flows, and translations in Chinese, Spanish, and Portuguese.

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