Effective business in a circular economy

January 14, 2014


Upward trending and volatile materials and energy prices, difficult credit conditions and the myriad opportunities of the digital revolution are combining to make a circular economy the key value driver for the coming decades.

A New Dynamic makes the contemporary case for a profound shift from throughput and a linear ‘take-make-dispose’ economy to ‘roundput’ – a circular, restorative economy.

The first edition of the book is now available to purchase here

Featuring some of the leading thinkers and practitioners in the field including Walter Stahel, Michael Braungart and Amory Lovins (full list of contributing authors below), the volume offers a comprehensive overview of the model, business case studies, the performance economy, history and development and the entrepreneurial opportunities of these fluid times.

The circular economy is enabled by disruptive information technology and the design of materials and products to flow in effective cycles and at high quality – ‘made to be made again’. The size of the prize is in the billions of dollars of materials cost savings per year.

A New Dynamic sets the context of the shortfalls in our current systems and presents the potential value to be gained from shifting to a dynamic, circular model

Chapter Authors

Ken Webster
Head of Innovation, Ellen MacArthur Foundation

Walter R Stahel
Founder and Director, Product Life Institute

Prof. Michael Braungart
Founder and Scientific Director of EPEA

Peter Hopkinson
Professor of Innovation and Environmental Strategy, Bradford School
of Management

Amory B Lovins
Chairman / Chief Scientist of the Rocky Mountain Institute

Janis Birkeland
Most recently Professor of Sustainable Design at the School of Architecture & Planning, University of Auckland.

Sally Goerner
Director & Co-founder of the Integral Science Institute

David Spicer
Senior Lecturer in Organisational Change and Head of the Human Resource Management and Organizational Behaviour Group

Chris Tuppen
involved in sustainability for over twenty years. He is an Honorary Professor at Keele University

Randolph Voller
Mayor of Pittsboro & Principal of VRC Limited.

Douglas Mulhall
Project researcher & developer at Cradle-to-Cradle

Christophe Sempels
Professor of Sustainable Development and Strategy at Skema Business School, France

A New Dynamic: effective business in a circular economy is ready to purchase online now, international shipping available.

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