On Friday 16th, in a geodesic dome with a 360 ° projection screen Ellen delivered the first of a series of newly developed audio-visual presentations, at The Big Bang Fair, in Birmingham.
Big Bang is the largest celebration of science, technology, engineering and maths for young people in the UK. Everything is aimed at showing them the exciting and rewarding opportunities available with the right experience and qualifications.
In a world of finite resources and increasing price volatility, the current economic model based on a “take, make and dispose” system seems to reach its limits. Moving away from traditional “do less” messages, which stifle creativity, the Ellen MacArthur Foundation’s mission is to offer an inspiring perspective and engage young people by demonstrating the potential of a transition towards a circular model.
There are a lot of companies out there needing skills in Science, Technology, Engineering, Maths, alongside material scientists, designers and creative entrepreneurs. When we’re talking about a circular economy the focus is on linking all these subjects together to re-design the whole system, the way we make things, the way we disassemble things
Taking a hands-on approach, using newly commissioned films and animations and with a range of intriguing props, to illustrate circular economy principles in application, Ellen invited the audience to join her to explore industrial and technological progress, and to look at tangible ways to build a positive future.
You can follow the event on Twitter with #TBBF2012