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New animation from the Foundation

January 07, 2013

The Ellen MacArthur Foundation is pleased to announce the release of a new animation, focusing on the role of new business models in the transition to a regenerative circular economy.

The circular economy: from consumer to user

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This animation is a follow-up to 2011’s Re-thinking Progress: the circular economy, a short film that offered an introduction to the circular concept, and stimulated discussion around what our future economy may look like. The circular economy: from consumer to user looks in more detail at one aspect of this – what if we didn’t buy the goods we use, but instead favoured access and performance over ownership?


We’d love to hear your thoughts on The circular economy: from consumer to user. Let us know what you think on our Facebook wall or Tweet us @circulareconomy.

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