New Circular Design Guide stories

In January 2017, at the annual meeting of the World Economic Forum in Davos, the Ellen MacArthur Foundation and IDEO launched the Circular Design Guide, a set of tools developed with input from leading businesses, students and design institutions to help designers and business to get started with innovating for the circular economy.

Design is central in the transition to a circular economy and the guide delivered a new approach, introducing users to circular economy concepts as well as design thinking techniques updated for this new economic framework.

A year on from that launch, the Foundation and IDEO now aim to share examples of successful circular design with the release of an initial four stories portraying the journey and work of pioneering people in the field. Each of them was drawn to circular design from a different angle and applied the concept in their own context - the hope is that these stories help more people to discover how they can personally contribute to designing a circular economy.

Explore the four stories on the Circular Design Guide.