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Having recently become a Strategic Partner with the Foundation, Inter IKEA Group is the first business to take part in our dedicated new series of Q&As.
We talked to Lena Pripp-Kovak, Inter IKEA Group’s Chief Sustainability Officer, to find out how IKEA plans to become a fully circular business by 2030, and asked her how the circular economy can help with recovery from the Covid-19 crisis.
Lena explained why the circular economy approach is crucial to finding new and innovative ways to work with renewable and recycled materials, protect ecosystems, and reduce our climate footprint.
We see our relationship with our customers as a vital part of our transformation into a circular business. Developing opportunities for all customers to acquire, care for, and pass on products in circular ways is how we will continue to reach towards our vision to create a better everyday life for many people. This is our chance to promote and enable a more affordable, healthier and sustainable life at home. Through the development of circular products suited for care and repair, services supporting reuse and refurbishment, and explorations of new platforms for sharing and leasing for example, we aim at making a big impact.