‘The Circular Economy: A Wealth of Flows’ was first launched in 2015 and analysed the economic opportunities that circular economy principles would bring about. The author made the case to shift from a model that is predominantly linear to one that is restorative and regenerative by design. Since then, this new economic model has strengthened and gained momentum.
With this in mind, Ken Webster, Head of Innovation at the Ellen MacArthur Foundation, grasped the opportunity to revise and complement the initial edition, creating an entirely new chapter expanding on the role of digital technology for the circular economy. Another major revision comes in the final chapter as it has become obvious, argues the author, that an attractive economic model is no longer just a desirable development, but a matter of some urgency.
The second edition has a foreword written by Ellen MacArthur and includes contributions from Walter Stahel from the Product-Life Institute, Geneva and Jocelyn Blériot, Executive Officer for Public Affairs at the Ellen MacArthur Foundation.