The Ellen MacArthur Foundation today announced Google as its
latest Global Partner accelerating the transition to the
circular economy.
The partnership recognises Google’s commitment to developing
innovative, market-leading circular economy initiatives at scale alongside the
Ellen MacArthur Foundation’s five existing
Global Partners: Cisco, Kingfisher,
Philips, Renault and Unilever.
As industry leaders, Global Partners work closely with the
Ellen MacArthur Foundation to identify circular business opportunities and to
implement tangible programmes. As a global front-runner in technology
innovation -- with its extensive global network of data centres and real
estate, a strong presence in the electronic devices market, and arguably the
world’s leading data and analytics capability -- Google is ideally placed to
play a key enabling role in bringing about the system-level change needed to accelerate
the transition to a circular economy. Google will build on an already
impressive track record in energy efficiency and resource effectiveness to
become a pioneer and global reference point for many aspects of the circular
economy.
Over the coming months, the Foundation and Google will be
working to explore and shape a series of initiatives to embed
circular economic principles into the fabric of Google’s infrastructure, operations, and device
programmes.