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The Ellen MacArthur Foundation supports Google's 'Circular Economy 2030' competition

February 23, 2019
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The Ellen MacArthur Foundation is supporting a competition by Global Partner, Google, that invites innovators to submit a revenue-generating proposal to advance a circular economy with cloud computing.

The social entrepreneurship competition 'Circular Economy 2030', hosted by Google Cloud and SAP, invites applicants around the world to submit their entry online by 17th March. The competition offers a Grand Prize worth up to USD 200,000, which includes in-kind benefits such as Google Cloud credits, SAP product access, 1:1 mentorship, and participation at the Google Cloud Startups Bootcamp. Four additional prizes are offered for finalists, worth up to USD 45,000. The Ellen MacArthur Foundation team will join the panel of judges evaluating the competition entries. The competition is also supported by UN Environment and WWF International.

Through its Global Partnership with the Foundation, Google aims to embed circular economic principles into the fabric of its infrastructure, operations, and culture. Supporting 'Circular Economy 2030' is one of the activities that sits under the partnership. Since becoming partners in 2015, the two organisations have jointly published four papers and two case studies to share circular economy knowledge and learnings. The most recent of these, Artificial Intelligence and the Circular Economy - AI as a tool to accelerate the transition, had analytical support from McKinsey & Company and was published at the 2019 World Economic Forum Annual Meeting in Davos.

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