The Jeans Redesign: New brands sign up to enhanced circular economy guidelines

December 03, 2019
Newjeans 1280 New Participants

Following the launch of the Jeans Redesign in July this year, more denim brands including Ateliers & Repairs and Guess have joined the guideline project by Make Fashion Circular.

In addition to announcing the new participants, the Ellen MacArthur Foundation has extended the guidelines to allow fabric mills to join the project. While meeting the other relevant Jeans Redesign guidelines, fabric mills must implement ZDHC (Zero Discharge Hazardous Chemicals) wastewater guidelines, including testing and reporting, and produce no more than 0.025 m3 of wastewater per yard.

Latest participants:

Brands - Ateliers and Repairs, BAM Bamboo Clothing, Blue of a kind, FAIRBLUE JEANS, Frank and Oak, Guess, Outland Denim

Fabric Mills - Advance denim mill, Artistic Miliners, Cone Denim, House of Gold (through Blue Diamond: Xingtai H&J Textiles Co. Ltd), Prosperity Textiles, Soorty

Manufacturers - Artistic Miliners, DEMCO, Denim Expert, Denim Village, Frontline, Soorty

Participants who joined earlier this year are: Arvind Limited, BESTSELLER (through the VERO MODA brand), Boyish Jeans, C&A, GAP, Hirdaramani, H&M Group (through the H&M and Weekday brands), HNST, Kipas, Lee®, Mud Jeans, OUTERKNOWN, Reformation, Saitex, Tommy Hilfiger. The Guidelines have also been endorsed by clothing collectors and recyclers Bank and Vogue, Circular Systems, EVRNU, HKRITA, I:CO, Infinited Fiber Company, Lenzing, Recover, re:newcell, Texaid, Tyton Biosciences LLC, Wolkat, and Worn Again.

More companies joining the Jeans Redesign demonstrates the appetite in the industry for practical solutions that support the transition to a thriving fashion industry, where all our clothes are used for longer, are made from safe and renewable materials, and are made to be made again. This kind of industry-wide shift needs companies from across fashion to work together. Fabric mills are vital to this transformation and we are excited to bring them on board as part of the Jeans Redesign.

- Francois Souchet - Make Fashion Circular Lead, Ellen MacArthur Foundation

The guidelines set out minimum requirements on garment durability, material health, recyclability and traceability, and are based on the principles of a circular economy. The jeans made in line with these guidelines will last longer, be easily recycled, and made in a way that is better for the environment and the health of the garment workers. The first pairs of the redesigned jeans will be on sale in Autumn 2020.

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