H&M Group


To lead the change towards a circular and renewable fashion industry while being a fair and equal company.

H&M Hennes & Mauritz AB (publ) is a leading global fashion company that was founded in Sweden in 1947. In addition to H&M, the group includes the brands COS, Monki, Weekday, & Other Stories, H&M Home, ARKET and Afound. The H&M Group has 47 online markets and more than 4,900 physical stores in 72 markets, including franchise markets.

With a strong sustainability commitment, H&M Group aims to lead the change towards a circular and renewable fashion industry, all while being a fair and equal company. As a Strategic Partner to the Ellen MacArthur Foundation, H&M Group sees a great opportunity to intensify its collaboration with the Foundation over the coming years, to explore further opportunities to apply circular economy principles across the organisation and its supply chain.

Focus Areas

H&M Group is working closely with the Foundation across the following focus areas:

  • Exploring solutions to create a closed loop for textiles, where unwanted clothes can be recycled into new ones.
  • Setting sustainability targets for a circular fashion industry within planetary boundaries using a science-based approach.
  • Applying circular economy principles to its sustainability strategies, both for commercial and non-commercial goods, such as packaging.

H&M Group is part of the Ellen MacArthur Foundation's Make Fashion Circular initiative, which works to create a textiles economy fit for the 21st century.

We have detected that you are using an older browser. Please update to the latest version of Google Chrome, Mozilla Firefox or Microsoft Edge to improve your user experience.

If you are unable to upgrade your browser, please see our Technical FAQ page to get tips on how to improve your user experience.