To embed circular design principles in NIKE, Inc. and collaborate to demonstrate the circular economy at scale
At the heart of the shift to a circular economy lies innovation, an attribute which has always been associated with NIKE, Inc. Building on NIKE, Inc.’s innovation capabilities and the Foundation’s expertise, the two organisations are working together to identify opportunities to achieve positive long-term impact through the circular economy.
"Sustainable innovation is an engine for our future growth and a catalyst for revolutionizing the way we do business. As part of our growth strategy, we have set a vision for a low-carbon, closed-loop future, and we fundamentally believe the transition from linear to circular business models will accelerate our ability to create the future of performance products for the athlete"
Hannah Jones, Chief Sustainability Officer and VP, Innovation Accelerator
The Ellen MacArthur Foundation works in Education & Training, Business & Government, Insight & Analysis, Systemic Initiatives and Communications to accelerate the transition to a circular economy.
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