The Team



Simon Widmer

Simon Widmer

Design Network and Creative Lead

Role at the Foundation

Simon is Design Network and Creative Lead in the Design Team. His mission is to support the creators and shapers of products, services, and systems for the circular economy. Simon believes in the creative power of designers and their ability to shape everything around us. He has led the development of the Circular Design Guide in collaboration with IDEO. Previously, Simon has been a project manager in the New Plastics Economy initiative and the report Rethinking the future of plastics.


Before joining the Foundation, Simon was a management consultant at McKinsey & Company and studied Strategy & International Management. Some of Simon’s favourite things include practising yoga, good Swiss chocolate, and playing outdoor games.

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