Transforming key material flows to scale the circular economy globally
Taking a global, cross-sectoral approach to material flows, the Foundation is bringing together organisations from across value chains to tackle systemic stalemates that cannot be overcome in isolation.
Plastics was identified through initial work by the Foundation with the World Economic Forum and McKinsey & Co. as one of the value chains most representative of the current linear model, thus becoming the focus of the Foundation’s first Systemic Initiative. Applying the principles of the circular economy, the New Plastics Economy initiative, launched in May 2016, brings together key stakeholders to rethink and redesign the future of plastics, starting with packaging.
Building on the success of this first Systemic Initiative, textile fibres became the Foundation's second material stream focus with the launch of the Circular Fibres Initiative.