Growth Within: a circular economy vision for a competitive EuropeFirst published on
In a circular economy, growth comes from ‘within’, by increasing the value derived from existing economic structures, products and materials. This major report quantifies the benefits for Europe – in terms of growth, household income, and environmental outcomes – of adopting a circular development path compared with our current linear one.
Incorporating in-depth analysis of three of Europe’s largest basic needs, mobility, food and the built environment, the report provides a vision of how the circular economy could look, and highlights wide-ranging implications for government and business leaders.
This report was sponsored by SUN (Stiftungsfonds für Umweltökonomie und Nachhaltigkeit) in collaboration with the Ellen MacArthur Foundation and the McKinsey Center for Business and Environment.