Publications

Upstream Innovation: a guide to packaging solutions

Publications

Packed with practical guidance and real-world examples, this handbook has been designed for anyone directly or indirectly influencing the packaging that is put around a product.

By focusing more of their efforts on upstream innovation – at the design stage of a product rather than just downstream efforts such as recycling – businesses can prevent waste from ever being created in the first place.

The guide includes:

  • The mindset: Introducing the mindset for upstream innovation
  • Three key strategies: Examples and guidance on applying upstream innovation to achieve three circular economy strategies - Elimination, Reuse, Material Circulation)
  • Making it happen: Guidance on how to support and make decisions throughout the upstream innovation processes

Case studies from Tesco, Lush, Walmart and Abel & Cole, amongst others, demonstrate how businesses around the world are using circular economy solutions across a range of sectors. Explore the guide in English, Spanish, Portuguese, and Chinese, along with an interactive searchable database of all of the innovations profiled in the book. There is also a workshop asset pack to help you organise upstream innovation events which will get the ball rolling on positive action.

Download

Full guide

Upstream Innovation Guide

Other languages

Download the full Upstream Innovation Guide in other languages:

Française

Español

Português

中文

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