Upstream Innovation: a guide to packaging solutions


Packed with practical guidance and real-world examples, this handbook has been designed for anyone directly or indirectly influencing the packaging that is put around a product.

By focusing more of their efforts on upstream innovation – at the design stage of a product rather than just downstream efforts such as recycling – businesses can prevent waste from ever being created in the first place.

The guide includes:

  • The mindset: Introducing the mindset for upstream innovation
  • Three key strategies: Examples and guidance on applying upstream innovation to achieve three circular economy strategies - Elimination, Reuse, Material Circulation)
  • Making it happen: Guidance on how to support and make decisions throughout the upstream innovation processes

Case studies from Tesco, Lush, Walmart and Abel & Cole, amongst others, demonstrate how businesses around the world are using circular economy solutions across a range of sectors. Explore the guide in English, Spanish, Portuguese, and Chinese, along with an interactive searchable database of all of the innovations profiled in the book. There is also a workshop asset pack to help you organise upstream innovation events which will get the ball rolling on positive action.


Full guide

Upstream Innovation Guide

Other languages

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