We developed Circulytics in collaboration with our network to respond to growing demand — businesses told us they wanted a comprehensive tool to measure circularity, and one that looked beyond products and material flows. More than 30 companies have been involved in the development of Circulytics, and more than 600 have signed up to complete a Circulytics assessment, including:


Here is what some of those companies and other key individuals have to say about the importance of measuring progress towards the circular economy, and the value that Circulytics will bring:

Unilever

Alan Jope - CEO of Unilever

“Moving to a circular economy requires businesses to rethink everything they do. As we are making this transition, Circulytics will help us to pinpoint where we have more to do.”

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Solvay

Ilham Kadri - CEO of Solvay

“Measuring and tracking is understanding, being transparent and walking the talk. Solvay's strategy embeds the adoption of circular economy practices in its businesses. To be really successful and progress faster across all our diverse operations, we need data, analysis allowing us to take fact based decisions. We were honored to work together with the Ellen MacArthur Foundation on the Circulytics tool. This circularity measurement tool is the most comprehensive tool there is to help businesses lead the transition to a circular economy, rethinking the way we use our resources, enhancing collective intelligence and speeding up innovation in material efficiency. Solvay and the EMF will continue to improve the tool to assess the impact of our business solutions on the circularity of our customers in the full value chain.”

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Royal DSM

Feike Sijbesma - CEO of Royal DSM

“Businesses play a key role in the reconciliation of economic success and our planet’s limited resources. The business case for transitioning toward a more circular economy is becoming increasingly clear. This transition needs redesigned supply chains and more clear metrics. Circulytics will help bridge that gap and help companies accelerate the shift to a circular economy.”

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Philips​

Frans van Houten - CEO of Philips

I am encouraged to see the increasing efforts in the metrics field today and the drive towards mutually reinforcing approaches. Concrete and transparent measurements, like Circulytics, guiding companies in their transformation are essential to accelerate the shift towards a circular economy.”

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Teleplan​

Francois Lacombe - CEO of Teleplan

Circulytics will provide transparency to our customers about our company’s circular economy adoption. Teleplan has participated in the Beta-testing phase and we are very proud to have achieved a high score in the test version. Many of our solutions enable our customers to transition to a circular business model and Circulytics is an additional tool provided by the Foundation, to measure our contribution to a circular economy.

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Hera S.p.A​

Stefano Venier - CEO of Hera S.p.A

Circulytics is the first tool with a global approach to circularity measurement which helps companies to really understand where they stand and focus their efforts towards a paradigm shift. We have reached a stage where the need of accelerating and scaling up the transition towards a circular economy has become dramatically urgent, but companies can only improve and innovate what they measure: a far-reaching measurement of circularity is a key lever to enable companies to make a quantum leap. We are happy to have taken part in the beta testing phase and now to witness the launch of this innovative and comprehensive tool.

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International Resource Panel

Janez Potocnik - Co-Chair of International Resource Panel; Former EU Commissioner for the Environment

Circulytics has the potential to become an important enabler for organisational circular economy transitions. Measuring the effectiveness of the underlying sustainability initiatives is essential to inform respective management practices, coordinate more seamlessly across circular value chains, and provide strongly required benchmarking, transparency, and incentives within industries.

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World Resources Institute​

Dr. Andrew Steer - President and CEO of World Resources Institute

It is now clear that moving towards a circular economy is essential if we are to achieve the SDGs. But to date there has been a confusing lack of clarity and consistency as to how circularity should be measured. The Ellen McArthur Foundation, as a premier voice in this area, has done us all a great favour with this initiative to create a measurement standard to help companies improve the impact of their circular economy activities. I look forward to continued collaboration across all sectors as we accelerate bringing circularity into the mainstream.”

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World Business Council for Sustainable Development​

Peter Bakker - President & CEO of World Business Council for Sustainable Development

The Ellen MacArthur Foundation’s Circulytics framework provides organisations with a method to measure circular readiness and effectiveness through quantitative and qualitative insights. World Business Council for Sustainable Development anticipates Circulytics will catalyse global measurement commitments and action towards the circular economy.”

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Global Environment Facility​​

Naoko Ishii - CEO and Chairperson of Global Environment Facility

"To protect global environmental commons, we need to quickly move on to a circular economy model and business is at the heart of leading the transition. This new tool helps companies to understand how circular their operations are and to support decision making and strategy development for circular economy adoption."

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Tarkett​

Fabrice Barthélemy - CEO of Tarkett

“Circular economy is one of the key strategic pillars of Tarkett’s Change to Win ambition. We are convinced we have a strong role to play to change the game in the flooring industry with the circular economy. We have set clear 2030 objectives and we have been engaged in our sustainability journey for many years at plants and product levels. We are proud to have taken part in the beta testing phase of Circulytics and we are committed to leveraging this comprehensive tool and identifying key areas of progress. Now, we anticipate that Circulytics will help us in accelerating our transformation towards a circular economy model, engaging our customers and all our stakeholders.”

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Further endorsements for Circulytics 2.0:

Brambles

Juan José Freijo - Vice President, Global Head of Sustainability and EMEA Government Affairs, Brambles

“Designing the first company level circularity tool ever has not been an easy task. Evolving it to be more intuitive and aligned with other metrics was a quick win to encourage more companies to use it.

“But enriching the Outcomes category to include more themes such as materials and all packaging types, services, water and energy, finance, and asset detail was absolutely essential. This means it provides more informative results and a clearer, more comprehensive picture of our circularity.

“In a constantly evolving ecosystem, we strongly recommend regularly completing a Circulytics assessment to understand your strengths & areas of improvements, for a genuine transition to Circular economy.”

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DSM

Helen Mets - Executive Vice President, DSM Materials

“The need to accelerate the transition toward a circular economy has never been greater. Transparency and alignment on how to measure circularity will be key to the success of our collective transition. Circulytics provides a clear set of metrics to help companies not only understand their circularity gaps, but also to help identify circularity opportunities.”

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DS Smith

Wouter van Tol - Head of Sustainability, DS Smith

“By helping us understand the flow of resources through the company and highlighting opportunities to reduce waste, Circulytics 2.0 is good for both business and the planet, allowing us to inform our new, target-based Sustainability Strategy.

“This new iteration is more comprehensive, including indicators for things like water flows. This is crucial for any industry relying on natural resources and it will help us to critically assess the circularity of all the inputs used to make our boxes, rather than fibre alone.”

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H&M

Cecilia Brännsten - Environmental Sustainability Manager, H&M Group

"We are fully committed to change the way we do business to become fully circular and climate positive. Besides strong commitments and bold actions, we – and the whole industry – need tools that help us measure our performance on this journey. Circulytics is one such tool and we see a great potential in it, not only to see our progress, but identify areas where we can do better and continue our work towards a more sustainable fashion future.”

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Intesa San Paolo

Massimiano Tellini - Director, Global Head Circular Economy, Intesa San Paolo

"Circulytics 2.0 has a number of improvements, one of which is that the Outcomes category includes more themes, looking at materials, services, water and energy, finance, and assets such as plant, property, and equipment. This means it provides more informative results and a clearer, more comprehensive picture of circular performances. A company that wants to join the transition towards the circular economy will recognise Circulytics assessment as a useful tool.”

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Solvay

Guy-Noël Sauvion - Research & Innovation Fellow Scientist, Solvay

Isabelle Gubelmann-Bonneau - Senior VP, Head Circular Economy

“Circulytics is a fantastic tool for measuring circularity — providing the data that we need to make the right strategic decisions for our business and implement, or further embed, circular economy practices. The indicators used in Circulytics 2.0 have been finely tuned, making them more intuitive and creating a better user experience when it comes to inputting data. Circulytics is now easier to use, and we would absolutely recommend other businesses register to take part.” -

Guy-Noël Sauvion - Research & Innovation Fellow Scientist, Solvay


“Many businesses, ours included, are rethinking our strategies and looking to build back better with the circular economy. In order to become more circular, we need a tool to measure our circular economy performance and highlight the areas where we can do better — Circulytics does exactly that. Circulytics 2.0 has a number of improvements — one of which is that the Outcomes category includes more themes, looking at materials, services, water and energy, finance, and assets such as plant, property, and equipment. This means it provides more informative results and a clearer, more comprehensive picture of our circularity. Any business that’s serious about the circular economy should complete a Circulytics assessment.”

Isabelle Gubelmann-Bonneau - Senior VP, Head Circular Economy

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Suez

Catherine Chevauché - Climate and Circular Economy Manager, Suez

“Many businesses, ours included, are rethinking our strategies and looking to build back better with the circular economy. In order to become more circular, we need tools to measure our circular economy performance and highlight the areas where we can do better. Circulytics is one of them and Circulytics 2.0 has a number of improvements to provide more informative results and clearer, more comprehensive picture of circularity.”

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UPM Raflatac

Robert Taylor - Director, Sustainability, UPM Raflatac

“Labels matter when it comes to the circularity of packaging. As a leader in sustainable labeling, how we enable the circular economy is of strategic importance to our company.

“Circulytics is an excellent tool for us to benchmark our own circularity performance and identify areas where we still need to improve. We were delighted and motivated to participate in the development of Circulytics 2.0 and believe it features a number of important updates to make this tool clearer and more comprehensive than before.”

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