Ellen Macarthur Foundation. Rethink the future

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Latest news: Missed the live stream? Watch Ellen speaking on the circular economy and education in her LWF12 talk . Read More

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The Circular Economy

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Towards the Circular Economy

Ellen MacArthur Foundation launches a new report, featuring analysis from McKinsey, that makes the case for a faster adoption of the circular econo...

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Rethinking the Economy

Roland Clift and Julian Allwood outline how industrial ecology, applying chemical engineering thinking to the management of material flows in the e...

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Why waste should be food.

The idea that recycling is a ‘good thing’ pretty much pervades the formal schooling system, but it may be due for a long overdue rethink. Recent s...

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Europe needs to embrace the closed loop model, says Belgian EU Presidency

As part as Belgium’s Presidency of the council of the European Union, Flemish Environment Minister Joke Schauvliege...

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"Good rather than less bad": the circular approach

The depletion of the world’s natural resources is linked with the generation of an increasing quantity of unwanted by-products, among which ...

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Chapter II - The circular model’s founding principles

The closed loop model is a biomimetic (life-imitating) approach, a school of thought that takes nature as an example and considers that our systems...

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Chapter IV - Just a revamped "use less and recycle" approach?

Taking the problem at its root – the design of products – is a totally different way of thinking, say McDonough and Braungart who point...

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Chapter VI - Re-thinking business practices for good products

On a smaller scale, C2C certified equipment goods are available to consumers, and Swiss firm Rohner produces the Climatex Lifecycle biodegradable f...

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Chapter III - Putting the idea into application

Seeking to create a healthy and waste-free model, this philosophy has been pushed forward by American architect William McDonough and German chemis...

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Services, not Goods

Rethinking our economic model does not only involve a re-organisation of manufacturing processes, the change goes as far as redefining the relation...

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Chapter V - In reality, how does that translate?

If the “closed loop” model is easy to understand from a theoretical standpoint, implementing it seems quite daunting – yet it has...

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Closed Materials Loops and Communities

What cheap oil and gas hath torn asunder shall expensive energy bring together? ‘We don’t know’ is the honest answer.

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It’s all good on paper, but…

The idea of sustainability being based on a ‘circular economy’ model is gaining more and more exposure. It is based on converting to a solar powere...