As part of the Ellen MacArthur Foundation’s mission to accelerate the transition to the circular economy, we have conducted analysis and published the first ever report series highlighting the economic rationale for the transition to a circular economy – an opportunity in excess of 1 trillion USD for the global economy.
The purpose of Towards the Circular Economy reports is to make the case for a faster adoption, quantify the economic benefits of circular business models, and lay out pathways for action.
McKinsey & Company, a global management consulting firm, provided the overall project management, developed the fact base and delivered the analytics for the Towards the Circular Economy reports.
Executive summaries and full reports are available to download in PDF format for free, with hard copies available to purchase from this website.
In order to bring together leading experts who are re-thinking around the framework of a circular economy, a Knowledge Transfer Network has been created in LinkedIn.
The Ellen MacArthur Foundation was formed in 2010 to inspire a generation to re-think, re-design and build a positive future. The Foundation believes that the circular economy provides a coherent framework for systems level re-design and as such offers us an opportunity to harness innovation and creativity to enable a positive, restorative economy.
The Foundation is supported by a group of ‘Global Partners’ – Kingfisher, Cisco, Philips, Unilever and Renault. These organisations have been instrumental in the initial formation of the Foundation, the instigation of these reports and continues to support its activities in education, communications and working as a business catalyst.