Let’s fast forward to 2030, when products that actively tackle climate change and build biodiversity are widely available in grocery stores across Europe and the UK...
Sweet Up by Full Circle
Farms Upcycled. Sweet.
The cookies you love, made from the things you’d never expect. Sweet Up is a line of cookies made from plant-based, nutrient-dense upcycled ingredients. Each type of cookie in our range is baked with different blends of upcycled flours made from plant-based milk by-products and coffee cherry. They are sweetened with different low-glycaemic upcycled sweeteners, made from cacao fruit pulp, fruit juice pulp, or crop leftovers. The coffee flour’s deep fruity flavour truly makes our cookies stand out. They are insanely delicious, good for the planet, and help to support farming communities. Have your cookie and eat it, too!
Hear one of our farmer's journeys
“I am a coffee farmer in Brazil. I used to sell only coffee beans and was vulnerable to commodity prices. I had no use for the rest of the coffee cherry and would often leave it to rot in the field.
When Full Circle Farms said they would buy my entire coffee crop – the beans and the rest of the cherry – I was very surprised that someone wanted to use what I considered waste at the time. However, they offered training and support to help the cooperative that I am a member of establish a new supply chain. The coffee cherry has a lower density than beans, which makes the bags light enough for the women to carry, creating more jobs in the community.
This extra income has also allowed me to reinvest in my farm and implement agroforestry practices in my coffee plantation, which, in turn, have improved the quality of my coffee beans and cherries.”
How Sweet Up was brought to life
Sourcing
Full Circle Farms used by-products from their own plant-based milk production, including soy and oat milk, and regeneratively produced ingredients to create flour for the cookies. They worked with farmers in Brazil to build and ensure the supply chain of coffee and cacao by-products. They then collaborated with a third-party company to transform these by-products into ingredients.
Public Policies
Government-funded universities and research centres investigated the potential of different upcycled sweeteners. Meanwhile, all the ingredients used in the cookies became part of a list of novel foods approved for consumer use by the European Commission.
Buying model
Full Circle Farms works with other FMCGs to establish a common buying model in which each buys a different part of the ingredient. In the case of coffee, Full Circle Farms purchase the coffee cherry while the other FMCGs purchase the beans.
Product design
The line was designed to expand as new by-products are transformed into ingredients in different geographies, and new upcycled ingredients are added to the list of novel foods approved for consumer use. For example, making flour from solid by-products of different plant-based milks, depending on the context.
Other products from 2030
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To quote the study, please use the following reference: Ellen MacArthur Foundation, The big food redesign: Regenerating nature with the circular economy (2021).
The future products have been co-created in collaboration with the fantastic team at Alpha Food Labs.
