Content aims and quality criteria
Our aim is to provide the public with accurate, up to date, and freely accessible information, sourced from reputable experts in the fields of energy and resources, design, engineering, education, economics and any other topic relevant to the debate regarding a regenerative and restorative circular economy. These experts have, at all times, the possibility to update, modify and edit the content they provided to the Ellen MacArthur Foundation Editorial Team.
The views expressed on the site by external contributors do not necessarily reflect those of Ellen MacArthur, the Ellen MacArthur Foundation team, or the Ellen MacArthur Foundation partners and their employees.
The information provided by the Ellen MacArthur Foundation Editorial Team has no bias with regard to political opinions, commercial or corporate considerations. Editorial content will never be paid for by advertisers, sponsors or agencies.
Our aim is to ensure a fair balance of opinion, in order to present the site users with an impartial view of issues or topics our editorial content focuses on. The Ellen MacArthur Foundation Editorial Team will not deliberately favour one side over the other, should the issue tackled present polarized views and/or diametrically opposed political stances.
Read our funding policy
Our funding comes from the following sources:
Corporate partnerships and memberships
Philanthropic trusts, grant awarding bodies and individuals.
Details of the Foundation’s funding can be found in its Annual Report and Accounts
Our contact details
Ellen MacArthur Foundation and Ellen MacArthur Foundation Trading Limited
The Sail Loft, 42 Medina Rd, Cowes, Isle of Wight PO31 7BX, United Kingdom
Data Protection Officer: Jo Bootle
+44 (0) 1983 296463
Scope of this policy
You attend our offices
You use our websites, community platform or Network Portal, together known as EMF Digital Services
We provide services to you (including when you are part of our Network)
You contact us to request information from us or provide information to us
You are engaged by us to provide services
You attend events or webinars or participate in projects hosted by us
You join our mailing lists
You apply to work for us
The data we collect
The type of personal data we typically collect includes your name, contact details such as email address, phone number and address, and your organisation and job title. When you use our websites or other digital platforms, we may collect your IP address, your actions on our website and your marketing preferences (where they have been indicated). Where necessary, we may ask you to provide additional personal data such as your nationality. You may choose to provide additional data to us, such as your professional photograph. We may collect specific data related to an event, such as your dietary requirements.
If you apply to work for us, we may collect data such as your gender, marital status, dependents and next of kin, medical and health data, employment references and work history, visa and right to work data, bank account and tax data, details of criminal convictions, and data used for equal opportunities monitoring such as sexual orientation, religion and ethnic data.
How we obtain your data
We may collect your personal data from you directly, and/or indirectly from your organisation or other organisations we work with. We may also receive data from third parties, such as your former employers, employment agencies, medical and health professionals, regulatory bodies and from publicly available sources.
How we use your data
We use your personal data for different purposes, depending on the reason you have given it to us or we have otherwise collected it.
If you visit our offices, you may be recorded on our CCTV systems and your data may be entered into our databases to make a record of your visit.
Our websites, Network portal and community platform
If you use our websites, we may use your data to personalise and improve your experience of our website. If you submit content to or make an application via our websites, we will use your data to process that content or application and communicate with you about it.
If you use our websites to apply to participate in initiatives such as Circulytics or the Global Commitment, we will use your data to process your application. If your application is accepted, we will use your data in accordance with the ‘Our Network and stakeholders’ section below.
If you apply to join our Network portal and use our community platform, we will use your data to process your application and, if you are accepted, to generate a profile for you. If you choose to make your profile visible to others on the community platform, we will use your data to do this. You can choose to hide your profile if you do not wish this data to be visible. If your organisation is a part of our Network, some information about you and your engagement with EMF will be visible to other Network Portal users within your organisation, namely your name, job title, country, the time and date you last logged in to the community platform and your engagement with certain learning resources events, and projects provided by EMF or on behalf of EMF. If you do not consent to the use of your data as set out in this Policy in any way, you may opt out by requesting deletion of your account by notifying us at firstname.lastname@example.org.
Our Network and stakeholders
If you are a member of our Network or part of a group of stakeholders we work with, we will use your data to communicate with you about your work with us (including in any application process) and provide details of EMF’s or other stakeholders’ activities which may be relevant to you, including through email marketing newsletters where appropriate. See the ‘marketing’ section below for more information.
If you contact us to request information from us or to provide information to us, we will process your data to respond to that request or process the information you have provided.
If you provide services to us, we will use your data so we can both fulfil our obligations under the contract between us.
Events and webinars
If you participate (or sign up to participate) in one of our events, we may process your personal data (such as your name, email, biography and other data you choose to provide to us) to communicate with you about the event, to provide the event to you and to follow up with you after the event with relevant information.
If we take photos, videos or audio recordings at an event (whether in-person or online), we may use those photos and recordings for purposes consistent with our charitable objectives, including sharing them with third parties. See the ‘how we share your data’ section below for more information.
Mailing lists (email marketing)
If (i) you sign up to receive our newsletter, or (ii) are listed as the primary contact of an organisation which is a Strategic Partner, Partner or Member in our Network and are determined to be a ‘corporate subscriber’ under the Privacy and Electronic Communications Regulations, we will use your data to send you the newsletter and other communications, which may be interactive.
If you are part of certain programmes or initiatives, we may use your data to send you tailored newsletters and information on those programmes or initiatives.
We actively monitor our email subscription lists to ensure they are up to date. We use a third-party service provider to monitor these lists and to send you these emails.
Social media marketing
We may use the email address you have provided to us to tailor our posts that you see on social media channels (such as LinkedIn and Twitter).
If you apply to work for us, we may use your personal data to assess your suitability for the role you have applied for, to check your right to work, to assess your health and safety needs, to obtain expert medical opinions when making decisions about your fitness for work, to make decisions regarding salary and benefits, in business planning and restructuring exercises, when dealing with any legal claims made against us, and to prevent fraud or corruption.
If we have a legal right or obligation to do so, we may ask you to undergo a Disclosure and Barring Service (“DBS”) check (or an equivalent check in other jurisdictions in which you have lived or worked). In these circumstances, we may process data relating to criminal convictions, including allegations, investigations, and proceedings, to assess your ability and/or suitability to perform a certain role.
Our legal bases
Under the data protection legislation, we are required to have a legal basis to process your personal data. The legal bases we rely on are set out below.
Where we have a contract with you or your organisation, we may use your data to fulfil that contract. For example, we may contact the individual named in the contract to discuss the operation of the contract, or if there are any disputes in relation to it. You may be bound by the contract to provide some personal data to us (such as details of an individual to whom formal notices should be sent) and if you do not provide this data, we may be unable to fulfil the contract.
We will ask for your consent to process your data where it is legally required or reasonable for us to do so. If you provide your consent to us processing your data (for example, when you opt in to receiving our newsletter), we will rely on your consent as a legal basis. You are able to withdraw your consent at any time. You can do this by contacting our Data Protection Officer using the contact details listed above. You can withdraw your consent to receiving our email newsletter by clicking the unsubscribe link at the bottom of the email.
We may have a legitimate interest in processing your data. We will rely on this basis when it is not appropriate for us to rely on your consent or another legal basis.
We will rely on having a legitimate interest provided that processing your data is necessary and your interests do not outweigh the legitimate interest. We will only process your data when you would reasonably expect for us to do so. This includes when we send you information relevant to projects you are involved in, or share your data with third parties who are involved in our activities (such as event co-hosts and partners) and third-party providers who support our core operations, such as IT service providers or contractors. This also includes where we create materials which feature your personal data, such as recordings of events which feature your name or image.
Our legitimate interests include:
furthering our charitable objectives;
promoting the idea of a circular economy;
the broader societal benefits that a move towards a circular economy will create; and
the benefits of our work to those we interact with, including helping individuals learn about the circular economy, and supporting our stakeholders to implement the principles of a circular economy in their work.
Where we are required to provide data to a third party by law, we will provide that data to that third party. We may rely on this legal basis when processing your data as part of a job application, to ensure we comply with employment law and other relevant laws.
Special categories of data
We process special categories of data in accordance with the UK GDPR, which imposes stricter rules on what we can do with that data compared with other personal data. Special categories of data include data relating to your health, gender, sexual orientation, race, ethnic origin, religion, trade union membership and criminal convictions. Typically, we only process such data when you apply to work for us. We may be required by law to ask for some of this data, and if you do not provide it to us, we may be unable to process your application. We may ask for your dietary requirements where we are hosting an event at which we may provide food to you. Your dietary requirements may reveal personal data relating to your religion or other characteristics, and may therefore be considered special category data.
We take particular care when processing children’s data. We put additional safeguards in place, such as conducting data protection impact assessments, where we intend to process children’s data. Where appropriate, we design our systems and processes to ensure they are appropriate for children’s use.
How we share your personal data
We may share your personal data with other members of our charitable group. Our charitable group includes our subsidiaries and any associated companies or charities, including those in the EU, the United States, China and Brazil. Where necessary, your data will be added to our databases, and may be accessed by our staff worldwide. Where your data is used in other countries, we have taken steps to ensure that the data is appropriately protected.
We may also share personal data with selected third parties including our funders, partners, agents, service providers and legal and professional advisors where it is necessary or advisable to do so as part of our activities. We may share your data with third parties in order to tailor our content that you see on other platforms, including on social media channels. When we share data with third parties, we put contractual arrangements and security mechanisms in place to protect the data and to comply with our data protection, confidentiality and security obligations.
We may also share personal data with third parties if we are under a duty to disclose it in order to comply with any law or legal obligation (including to investigate or prevent crime), or to protect our rights, our property or the safety of others, or where you have consented to us doing so.
When you participate (or sign up to participate) in one of our events, we may share your personal data (such as your name, email, biography and other data you choose to provide to us) with other event participants and third parties we work with in organising, hosting and promoting the event.
We may share photos and audio and/or video recordings taken at events with other event participants and third parties we work with in organising, hosting and promoting the event, and we may make them available to the public via our website and social media channels or include them in other materials we create in support of our charitable objectives.
In respect of the Network portal, see section Our websites, Network portal and community platform.
How we store your data
Your data is stored securely on EMF’s internal systems and by third-party hosts who implement secure data storage procedures.
We will only hold your data for as long as necessary for the purposes for which it was collected, or if we are required to hold it for operational or legal purposes. We periodically review the data we hold to determine whether it is still necessary for us to be holding it for those purposes. We may contact you to check whether you still want us to hold your data if we cannot establish whether we have heard from you in three years. If we do not hear from you after attempting to make contact with you, or we otherwise determine that we no longer need to hold it, we will dispose of your data securely by erasing it from our systems or putting it beyond use.
Our retention periods for different categories of personal data are set out below. In certain circumstances we may need to keep your data for a longer period, in which case we will notify you, together with the reasons for the proposed extended retention period. If you are an employee or contractor, further details of how your data is processed can be found in your contract and our employee policies.
Name, organisation, job title, work email address and work phone number
Retention Schedule: Three years after the last contact
Unsuccessful job applications
Data relating to unsuccessful applications to work for us
Retention Schedule: Six months from the date of notification to the candidate
DBS checks and other vetting
Data relating to criminal offences received as part of a job application which is unsuccessful
Retention Schedule: Six months (maximum) from the date of receipt of the data
Dietary and disability data
Dietary preferences and allergy data, and details of disabilities, of third parties, each as required to enable participation at in-person events
Retention Schedule: Three months (maximum) after the relevant event
Transferring data overseas
Your personal data may be transferred to, stored at, and/or processed by people or organisations working in other countries outside of the UK. This includes transferring data to other members of our charitable group, and our partners, agents, service providers and legal and professional advisors. Any such transferral, storage or processing will be undertaken in accordance with the UK GDPR. We will take all steps reasonably necessary to ensure that your personal data is transferred, stored and processed securely.
Your data protection rights
Data subjects (people) about whom we hold personal data have the following rights under data protection law. You have different rights depending on the legal basis we have for using your data. If you have any questions about your rights in relation to your personal data, please contact our Data Protection Officer using the contact details listed above.
A right of access: you have the right to ask us for copies of your personal data.
A right to rectification: you have the right to ask us to rectify personal data you think is inaccurate. You also have the right to ask us to complete data you think is incomplete.
A right to erasure: you have the right to ask us to erase your personal data in certain circumstances.
A right to restriction of processing: you have the right to ask us to restrict the processing of your personal data in certain circumstances.
A right to object to processing: you have the right to object to the processing of your personal data in certain circumstances.
A right to data portability: you have the right to ask that we transfer the personal data you gave us to another organisation, or to you, in certain circumstances.
Where you have provided consent to our use of your data, you also have the unrestricted right to withdraw that consent at any time. Withdrawing your consent means that we will stop processing the data that you had previously given us consent to use. There will be no consequences for withdrawing your consent. However, in some cases, we may continue to use the data where we have a legitimate reason for doing so.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
If you wish to make a request, please contact our Data Protection Officer using the contact details listed above.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us via our Data Protection Officer using the contact details listed above.
You can also complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we have used your data:
Information Commissioner’s Office
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk
Website Terms and Conditions
These terms (Terms) govern access to and use of this website (the Website) which is operated by the Ellen MacArthur Foundation and Ellen MacArthur Foundation Trading Limited (together, EMF).
The Ellen MacArthur Foundation is a charitable company, limited by guarantee, with company number 06897785 and charity number 1130306. Ellen MacArthur Foundation Trading Limited is a company limited by shares, with company number 07110767.
The Website provides a means for EMF to make available information and materials, including reports, papers, newsletters, presentations, data, images, graphics, animations, and audio and visual recordings (together with the EMF name, logo and brand, the EMF Materials) (the Services).
These Terms set out a contract between EMF and the individual entering into these Terms (you).
1 - Use of the Website
1.1 - EMF may at any time (and without notice to you) suspend, terminate and/or change the terms of your access to the Website and Services and/or suspend, terminate and/or change any of the content, features and functionality of the Website and Services. You acknowledge and agree that EMF shall have no obligation to provide and/or reinstate any access, content, features or functionality, and that EMF shall have no liability to you for or in respect of any such suspension, termination or change.
1.2 You acknowledge that EMF does not warrant that: (i) the Website or Services will be continuously available (and may be uninterrupted or terminated at any time); or (ii) the Website or Services will be secure or free from bugs, viruses, errors or omissions.
2 - Feedback
2.1 - You may provide feedback to EMF on the Website and/or Services or parts thereof in a manner designated by EMF (Feedback). You agree that youshall not publish, post, upload, store, distribute or disseminate any Feedback that: (i) infringes the rights (including any Intellectual Property Rights or rights of privacy) of any third party; (ii) is or could be reasonably deemed unlawful, fraudulent, defamatory, plagiarised, obscene, pornographic, harmful, confidential, libellous, hateful, discriminatory, threatening or otherwise illegal or offensive; (iii) when published, posted, uploaded, stored, distributed or disseminated might constitute a criminal or civil offence; or (iv) is false or misleading ((i) to (iv) collectively, Infringing Content). Intellectual Property Rights means all intellectual property rights anywhere in the world, including any copyright, design rights, database rights, rights in data and any other rights of a similar nature whether or not any of the same are registered, and the right to apply for any of them.
2.2 - You warrant that you own or have a licence to use, publish, post, upload, store, distribute and disseminate your Feedback and the Intellectual Property Rights in and to that Feedback. You agree that EMF may use Feedback and disclose it to third parties.
3 - Data protection
3.2 - If Your Data contains any Intellectual Property Rights, you confirm that EMF has the right to use those Intellectual Property Rights for any purpose in connection with the Website and/or Services.
4 - Content on the Website
4.1 - You acknowledge that the Website may contain (i) EMF Materials, (ii) content and resources provided by other Website users and third parties (Site Content), and (iii) links to third party websites and resources (External Content), ((i)-(iii) together, Content). You acknowledge and agree that:
EMF may not actively monitor or moderate any Content;
EMF shall not be responsible or liable to you for or in respect of any Content (including Infringing Content); and
you view, use and/or visit any Content at your own risk.
4.2 - If you believe that any part of or content on the Website and/or Services infringes your Intellectual Property Rights or other rights, is defamatory to you, is Infringing Content, or is otherwise in breach of these Terms, please notify EMF by using the 'Contact us' form on the Website and selecting 'Other' from the dropdown list.
5 - Your conduct
5.1 - You agree that you shall not:
use or misuse the Website and/or Services in a way that causes or may cause damage to the reputation of EMF or any third party, or other offence or detriment to EMF or other Website Users;
represent yourself as being employed by, associated, affiliated or connected with, or acting in partnership with EMF;
breach any laws, statutes, rules, regulations, guidelines, directives and codes applicable to you, or use or misuse the Website in a way that causes EMF or any other Website user to breach any applicable law or regulation;
copy, download, distribute, transmit, make available, communicate to the public or otherwise use any part of the Website for any commercial purpose unless expressly authorised by EMF;
publish, post, upload, store, distribute or disseminate tool or function which solicits or harvests any personal data;
introduce or allow the introduction to the Website of viruses, trojans, worms, logic bombs or any other material which is malicious or technologically harmful, or attack the Website via a denial-of-service attack or a distributed denial-of service attack;
attempt to gain or enable or assist a third party in gaining or attempting to gain unauthorised access to the Website, or any server, computer or database connected to the Website; or
unlawfully reverse compile, disassemble, reverse engineer or otherwise reduce to human-perceivable form all or any part of the software of the Website and/or Services.
6 - EMF’s Intellectual Property Rights
6.1 - You acknowledge and agree that EMF is the owner or the licensee of all Intellectual Property Rights in EMF Materials. Nothing in these Terms transfers any rights or grants any interest in EMF Materials, except as expressly set out in the limited licence contained in clause.
6.2 - EMF grants to you a non-transferable, non-sublicensable, non-exclusive, royalty-free and revocable licence to download, temporarily store, and/or print one copy of EMF Materials:
solely for your own personal and non-commercial use to facilitate and develop your understanding of the circular economy; and
in accordance with any documentation or instructions given to you by EMF from time to time.
6.3 - EMF may terminate the licence granted to you in clause 6.2 by written notice. In the event of such termination, you must immediately return or destroy all copies of the EMF Materials, at EMF's election.
6.4 - Without limiting the generality of clause 6.2, you agree that you shall not:
share or license EMF Materials or any content contained within EMF Materials with or to anyone without the prior written consent of EMF;
edit or adapt EMF Materials in any way;
use EMF Materials for any illegal purpose or in breach of any applicable laws and regulations;
sell, or otherwise commercially exploit, EMF Materials or use them for profit or commercial gain or for the marketing or promotion of any person, entity, goods or services;
use the name or any logo or trademark of EMF.
6.5 - You agree that you shall not use EMF Materials in any way that may bring EMF into disrepute.
7 - Exclusions and liabilities
7.1 - Nothing in these Terms excludes or limits EMF’s liability for anything that cannot be excluded or limited at law. Subject to the foregoing:
EMF excludes all conditions, warranties, representations and other terms, whether express or implied, which may apply to the Website or Services, and you accordingly acknowledge and agree that EMF does not provide any promise or assurance that the Website or Services or any element thereof is accurate, complete, of satisfactory quality or fit for any purpose; and
you acknowledge and agree that EMF shall not be liable for any loss or damage (whether direct or indirect or arising under contract, tort, breach of statutory duty, or otherwise) even if foreseeable, arising under or in connection with use of the Website or Services, including without limitation in respect of: (i) access to, use of, availability of or inability to use the Website; (ii) access to or use of or reliance on any EMF Materials or Site Content; (iii) access to or use of or reliance on any External Content; (iv) loss of or damage to reputation, business or contracts; (v) a distributed denial-of-service attack, viruses or other technologically harmful material that infects your computer equipment, computer programs, data or other material; and/or (vi) viruses that infect your internet enabled device or any other property used in relation to the Website.
7.2 - You agree to indemnify EMF (on EMF’s first demand from time to time) against any claims, liabilities, losses, damages, expenses, and proceedings suffered or incurred by EMF, or to which EMF is subject, in connection with your use of the Website or Services, any of your Feedback, and/or your breach of these Terms. You waive any and all claims against EMF for any loss or damage incurred by you and/or any third party arising out of or in connection with your access to the Website or Services and/or your use of EMF Materials.
8 - General
8.1 - These Terms constitute the entire agreement between you and EMF relating to your use of the Website and Services. The contract in these Terms between EMF and you does not create any rights enforceable by any person who is not a party to it. EMF may transfer its rights and obligations under these Terms to another person or entity. You may only transfer your rights or obligations under these Terms with EMF’s prior written agreement. Failure by EMF to exercise or enforce any right does not prevent it from later exercising or enforcing that right. Each term of these Terms operates separately. If any court or competent authority decides that any term is unlawful or unenforceable, the remaining terms shall remain in full force and effect.
8.2 - These Terms and any non-contractual obligations arising out of them shall be governed by and construed in accordance with English law. Any dispute arising under or in connection with these Terms shall be subject to the exclusive jurisdiction of the English courts.
8.3 - You acknowledge and agree that EMF may revise these Terms at any time. EMF shall endeavour to notify you of material revisions and shall post the revised Terms on the Website. You agree that all revisions shall become effective and binding upon you upon the earlier of notice to you and posting on the Website.