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A New Dynamic makes the contemporary case for a profound shift from throughput to ‘round put’, from ownership to access. The is enabled by disruptive information technology and the design of materials and products to flow in effective cycles and at high quality – ‘made to be made again’. The size of the prize is in the billions of dollars of materials cost savings per year. A New Dynamic shares contributions which explain the model, business case studies, the performance economy, history and development, and the entrepreneurial opportunities of these fluid times. This book is a mandated reader for the MBA in Innovation, Enterprise and the Circular Economy at Bradford University School of Management.