Overview
The Problem: the automobile industry relies on fast turnover, and a high throughput of materials and parts. The current process rewards the continual consumption of finite resources, degrades our environment and cannot work in the long run.
The Solution: innovative technology and a new business model. A hydrogen fuel cell engine, regenerative braking and a super lightweight chassis. Customers pay by the mile rather than own the car. Company leases fuel cells from suppliers based on performance.
What makes it really innovative? Governance structure comprises six guardians representing all the stakeholders affected by the company's activities. Key decisions must be approved by all guardians guaranteeing an 'alignment of interests'.
The Result: zero harmful emissions, longer lasting components kept in loops, a hassle free mobility service for customers.